If you haven’t studied real live humans interacting with your site, it’s pretty likely that you’re missing the small, but very important details on what annoys them.
Over the years, we’ve run usability tests for companies such as Disney, Chelsea, Travelodge and Nickelodeon’s.
Each time, there was something in the design that stopped people in the tracks as they couldn’t quite work out what to do.
A perfect example of this was my recent experience with the Noddle credit check web site.
The form was clearly laid out and worked really well until I got to the password field.
On the surface it looks like a normal password field, but with one minor difference
You can’t paste into the password field
After having my Google Adwords account hacked a couple of year ago, I use the excellent and free KeePass Password Safe tool to automatically generate a password such as this &Lp#]2x-S<K+?(B(
which would take a while to crack.
As I can’t paste this in, I had to go for a far simpler password which had to be entered in twice.
As you can see from the screenshot, their password needs to be
- 8 characters long
- Upper and lower case
- At least one number
Would you like to understand your users better?
Over the last 17 years, we’ve run a variety of different usability tests and surveys for a wide range of customers, all at a very reasonable price.