Oops – Who forgot to SEO the new Homebase website?

by on April 10, 2014

Oops – Who forgot to SEO the new Homebase website?

Homebase has just relaunched their website and it looks like someone forgot to do any search engine optimisation.

Go to any page on the website and look at the source code and you’ll see this.

Looks like someone forgot to populate these fields with any content and its the same on every page on the site

If you run site:www.homebase.co.uk to see all the listed pages you’ll get something that looks like this. Notice that the home page doesn’t even appear.

The fun really starts when you select the top result and you get the following page.

It looks like a badly implemented 404 page. However the site isn’t even sending a 404 server response code back, so it appears to the search engines that the page is still live. It it happens on enough pages, the site runs the risk of being penalised by Google in the same way that the Reading Festival was a couple of years ago.

The moral of this story is ensure that when you enagage an agency to do a site build they have a good understanding of technical SEO especially when creating a new site.

We’ve helped companies such as Renault, Citibank, Pets at Home and Mothercare with their search engine strategies, so please contact us to find out how we can help you


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