Google’s Matt Cutts Advice on What Makes a Quality Site

by on July 10, 2012

Matt Cutts, the ‘public face’ of the Google web search team gave an interview at  SMX Advanced recently on what makes a quality site.

The top five tips he gave were:

  1. Make sure your content adds value and is not just copying someone elses content and slightly rewording it
  2. Don’t just aggregate someone else’s content as the main content for your site
  3. Focus on what your market needs and not the Google algorithm
  4. Concentrate on the PR and marketing of your content and not just link building
  5. Avoid shortcuts, they just don’t work

While there was nothing groundbreaking in the interview, it’s a useful overview for anyone considering creating new
content for their website.

You can read the full interview at Matt Cutts and Eric Talk About What Makes a Quality Site

We’ve been running search engine optimisation campaigns for companies for the last 17 years and recently helped a UK charity to get a 500% boost in their search engine traffic. Why not contact us to see how we can help you

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