How Walmart makes their customer product reviews relevant

by on August 12, 2011

One of the main reasons why I shop at online stores such as Amazon and Ebuyer is the quality and breadth of reviews from customers who tend to give the most honest review of the product.

For example, I bought a replacement windscreen holder for my Tom Tom Sat Nav on the basis that all the reviews scored it highly on the fact it never fell off the windscreen, unlike the standard Tom Tom mount which always does.

Walmart in America has gone one step further by adding some useful information such as

  • Age
  • Gender
  • Length of owning the product
  • How often they use it
Walmart User Reviews

Click to Enlarge

Thus allowing you to decide whether that persons experience is relevant to you

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