Google Ads: Show Your Description on the Same Line as the Title

by on July 19, 2011

A simple full-stop on the second line could give you a higher ClickThrough Rate.

If your Google ads are displaying in the top 3 positions, then chances are you could be making more of the title line.

Adding a full stop to optimise your Google Ads

Google will now try to fit your title and 1st description onto one line. A dash is added between the two lines, so titles and descriptions still don’t neatly run into a sentence, but it is an opportunity to add your keyword again, with a strong call to action.

Here are a few tips on how to optimise your ads for this…

  1. Play around and write out your title and first line description out until you are happy with the message searchers will see
  2. You can also work directly with the advert editor in the Adwords interface to preview how it will look.
  3. Most importantly – Ensure your 1st description ends with a full stop. This is the only way Google knows how to de-lineate your ad copy.

I’m busying myself going through the existing adverts that I manage to see if there are improvements.

Then there’s always a/b testing – especially to see what impact the 2nd description line has!

Hope you found this tip useful.


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