Effective Ways To Use Your Thank You Page

August 15, 2013

The Thank You page that appears when someone has filled out a form on a site often states nothing more than ‘Thank You’ when it could be used for so much more, especially as the visitor has actively chosen to interact with your site. The following example from the Cabinet Office shows how they increased [...]

Read the full article →

Walking Up Kilimanjaro

April 22, 2013

On May 10th, I’m attempting to walk to the top of Kilimanjaro. I’m raising money for Practical Action, so please consider sponsoring me via my JustGiving page If you’d like to know a little more about the trip, I’ve setup a microsite at www.charlesvskili.me.uk 

Read the full article →

Google Analytics Not Provided – An Alternative Solution

March 22, 2013

If you’re a user of Google Analytics, you’ll have come across the dreaded (not provided) in Google Analytics Organic traffic report. This indicates that users were either logged into a Google Account when they did a search or were using a later version of a browser such as Firefox. For ‘privacy’ reasons, Google chooses not [...]

Read the full article →

Ebay Research Into Google Adwords Effectivness

March 15, 2013

If you’re a regular Google user, you’ll have noticed that Ebay is one of the biggest purchasers of Google Adwords. The research team at Adwords took a look to see how effective it was by stopping PPC in certain territories and found that PPC appeared to have little effect. This Harvard Business Review article summarises [...]

Read the full article →

Google drops Interflora from their search results

February 22, 2013

If you try searching for Interflora today in Google, you won’t find them in the natural search results. This article provides more detail - http://martinmacdonald.net/interflora-seo-penalty/   It’s possible that Google has decided to pick a major brand that was clearly contravening their guidelines and drop them to make it clear that they wanted others to clean [...]

Read the full article →

Do You Know What Words Your Users are Searching For?

November 13, 2012

Whether you’re running a SEO / PPC campaign or trying to increase the conversion rate on your website, understanding the words that people use when thinking about your products and services is critical. The current elections for the UK police commissioners proves this point. Unlike the national elections, none of the candidates have been provided [...]

Read the full article →

Search Engine Optimisation Your WordPress Blog with Yoast SEO

October 12, 2012

WordPress does many things very well straight out of the box, but the one thing that it’s not great at is ensuring that the content is optimised well for the search engines. Luckily there are plenty of plugins that will do this for you and the best of them is the Yoast SEO plugin. Over [...]

Read the full article →

How To See The Google Analytics Bounce Rate in Adwords

October 10, 2012

Google Analytics engagement data is now available to view within Adwords Say you want to see at a glance if your bounce rate is improving monthly, or compare performance of your adverts or high cost keywords… Wouldn’t it be convenient to view key metrics from Analytics in your Adwords screen? Data such as pages-per-visit, visit [...]

Read the full article →

Internal Search – The Lost Child of Web Analytics

September 24, 2012

Below is the presentation that I gave at Londons MeasureCamp unconference on Saturday. If you didn’t go to this years, you missed a real treat as both the speakers and the attendees shared plenty of really great hints and tips. Not only did I get some very nice feedback on the presentation, but was very [...]

Read the full article →

A Perfect Example of Why You Should Micro Manage Your Adwords PPC Campaigns

August 2, 2012

Both Google Analytics and Google Adwords allow you to see the Words that people typed in – “Matched Search Query” Words and phrase you bid on – “Keywords” If you’re using either broad or phrase matched keywords in your campaigns, you can see which words are triggering your adverts and then either Create new advert [...]

Read the full article →