Whats In A Name?

by on October 1, 2010

Clients after ask us what should they call their blog and we always tell them to choose a name that perfectly sums up their business which is always easier said than done.

We chose Always Be Testing as

  1. At the time no-one else was using it
  2. Its a take on the line from the play / film Glengarry Glen Ross ‘always be closing’, the line the characters live and die by.

It also represents what we try and do for all of clients which is continually test elements of the web site to ensure that the conversion rate is high as possible.

Just after we registered it, we realised that the guys at Future Now Inc had written a book with the very same name about Google Website Optimiser.

If you came looking for the book, please use the link below

Always be Testing: The Complete Guide to Google Website Optimizer

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