A recent Office Of National Statistics (ONS) survey disovered that ‘21 per cent of Internet users did not believe their skills were sufficient to protect their personal data‘
Looking at the ONS data, as people get older they become less confident about how to protect themselves online
Click to view ONS statistics
If you’re selling to an older customer, does your site make them feel confident that their personal and financial data is secure.
Actual Insights ran a set of tests to see which security logos’s people recognised and trusted and the results are very interesting and perhaps worrying if you’re showing a certificate that people don’t recognise
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