On Saturday 14th of March, I’ll be presenting at Measurecamp London on on all the things you do to destroy your Google Analytics instalation.

The following is a short list of items of things I’m going to be covering.

If there is anything else missing from the list, please use the form at the bottom to let me know.

  • Tags Missing From Pages
  • Too Many GA Tags
  • Set Domain Name Not Set Or Misconfigured
  • Forgetting to exclude yourself / client / employees
  • Excluding Browser Bots
  • Not QA’ing Code in the Browser
  • Mixing old and new versions
  • No cross domain tracking
  • Internal search not configured
  • Goals Incorrectly Configured
  • Session ID’s not removed
  • Not excluding payment providers such as Paypal
  • Incorrect campaign tracking



Google announced in the finding more mobile-friendly search results blog post that they would be “expanding our use of mobile-friendliness as a ranking signal“.

The change will “affect mobile searches in all languages worldwide and will have a significant impact in our search results

In a nutshell, Google is making it clear that going forward sites that don’t present a mobile version will be degraded in the search results.

If you’re not sure whether you’re site is mobile ready, the latest version of developer tools in Chrome will show you what your site looks like in a wide range of devices.

Our narrated 90 second video below illustrates how to use this.

If you can’t view the video, the process is simple

  1. Load the web site you want to view in Chrome
  2. Press the Menu icon
    Chrome Meny
  3. Select More Tools > Developer Tools (or CTRL+SHIFT+I)
    Chrome Developer Tools Menu
  4. In the top left hand corner, select the phone you want to test it against
    chrome menu mobile device changer
  5. Refresh the page



Why Not Observing Customers Behaviour Costs Supermarkets Money

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In theory, self service tills at shops should have benefited everyone. Faster throughput of customers Happier customers as they are queing less In practice, this simply isn’t the case as complicated interfaces and temperamental scales make users wary of them, especially the dreaded  ”unintended item in the packing area” message My local Marks and Spencers [...]

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Adding Comments to PDF and Adobe Acrobat documents

July 11, 2014

This video describes the two ways that you can leave comments on an Adobe Acrobat document

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Homebase SEO: How not to redirect old pages

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Following on from yesterdays post about how Homebase appears to have forgotten about SEO in their new site launch, I decided to take a look at how they handled redirecting pages on the old site to the new site. For quite a few products, the page has stayed the same so this isn’t an issues. [...]

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Oops – Who forgot to SEO the new Homebase website?

April 10, 2014

Oops – Who forgot to SEO the new Homebase website? Homebase has just relaunched their website and it looks like someone forgot to do any search engine optimisation. Go to any page on the website and look at the source code and you’ll see this. Looks like someone forgot to populate these fields with any [...]

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Removing SEMalt Visitors & Traffic from Google Analytics

April 7, 2014

Over the last couple of months you may have noticed a referring site called SEMalt appearing in your Acquisition > Referral site reports in Google Analytics. It appears as both semalt.com and crawler.semalt.com These are not real visitors but an attempt by the SEMalt company to get your attention by cleverly crawling your site and [...]

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Do You Know What Annoys and Irritates Your Visitors?

February 21, 2014

If you haven’t studied real live humans interacting with your site, it’s pretty likely that you’re missing the small, but very important details on what annoys them. Over the years, we’ve run usability tests for companies such as Disney, Chelsea, Travelodge and Nickelodeon’s. Each time, there was something in the design that stopped people in [...]

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WHSmiths Website Holding Page and Google Analytics

October 14, 2013

In response to a story in yesterdays Sunday Mail, WHSmith has removed the whole web site and replaced it with holding page.. Whilst this seems overkill especially as it should be relatively simple to shut down just one section, they probably have their own reasons What’s clear is that they didn’t have a strategy for [...]

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10+ Ways To Destroy Your Google Analytics Implementation – Your Feedback Please

September 18, 2013

Last Saturday, I ran a session at Measurecamp III in London called ’10 or more ways to destroy your Google Analytics Installation After presenting the talk, there was lively discussion about the topic with plenty more good examples which I updated my original deck with. What I’d like to do know is open up the [...]

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