This video describes the two ways that you can leave comments on an Adobe Acrobat document


Following on from yesterdays post about how Homebase appears to have forgotten about SEO in their new site launch, I decided to take a look at how they handled redirecting pages on the old site to the new site.

For quite a few products, the page has stayed the same so this isn’t an issues. Where the page no longer exists, you should use a 301 server redirect which tells the search engines that the page has permanently moved and is the solution that Google advises when moving sites

Using the we can see all the pages currently in the Google index such as this one.

Clicking on to a link takes you to this page which appears to have the correct product and they have used a 301 redirect

But on closer inspection, there is something a little strange in that the breadcrumb doesn’t appear to match the actual product

However it does appear that the redirect has taken you to the correct product.

A quick search on the site using the products id number 238413, shows the there is an identical product at—-amersham—grey—600mm-single-oven-housing-238413

which does have the correct header.

What’s the consequence of this
The site is now presenting two version of the products to the world which means that Google will need to choose which is the the correct one.

Update: 10:34am
It appears that the title, meta description have been added to the site. There are now also canonical tags on the pages which should point to the correct versions


Oops – Who forgot to SEO the new Homebase website?

April 10, 2014

Oops – Who forgot to SEO the new Homebase website? Homebase has just relaunched their website and it looks like someone forgot to do any search engine optimisation. Go to any page on the website and look at the source code and you’ll see this. Looks like someone forgot to populate these fields with any [...]

Read the full article →

Removing SEMalt Visitors & Traffic from Google Analytics

April 7, 2014

Over the last couple of months you may have noticed a referring site called SEMalt appearing in your Acquisition > Referral site reports in Google Analytics. It appears as both and These are not real visitors but an attempt by the SEMalt company to get your attention by cleverly crawling your site and [...]

Read the full article →

Do You Know What Annoys and Irritates Your Visitors?

February 21, 2014

If you haven’t studied real live humans interacting with your site, it’s pretty likely that you’re missing the small, but very important details on what annoys them. Over the years, we’ve run usability tests for companies such as Disney, Chelsea, Travelodge and Nickelodeon’s. Each time, there was something in the design that stopped people in [...]

Read the full article →

WHSmiths Website Holding Page and Google Analytics

October 14, 2013

In response to a story in yesterdays Sunday Mail, WHSmith has removed the whole web site and replaced it with holding page.. Whilst this seems overkill especially as it should be relatively simple to shut down just one section, they probably have their own reasons What’s clear is that they didn’t have a strategy for [...]

Read the full article →

10+ Ways To Destroy Your Google Analytics Implementation – Your Feedback Please

September 18, 2013

Last Saturday, I ran a session at Measurecamp III in London called ’10 or more ways to destroy your Google Analytics Installation After presenting the talk, there was lively discussion about the topic with plenty more good examples which I updated my original deck with. What I’d like to do know is open up the [...]

Read the full article →

Effective Ways To Use Your Thank You Page

August 15, 2013

The Thank You page that appears when someone has filled out a form on a site often states nothing more than ‘Thank You’ when it could be used for so much more, especially as the visitor has actively chosen to interact with your site. The following example from the Cabinet Office shows how they increased [...]

Read the full article →

Walking Up Kilimanjaro

April 22, 2013

On May 10th, I’m attempting to walk to the top of Kilimanjaro. I’m raising money for Practical Action, so please consider sponsoring me via my JustGiving page If you’d like to know a little more about the trip, I’ve setup a microsite at 

Read the full article →

Google Analytics Not Provided – An Alternative Solution

March 22, 2013

If you’re a user of Google Analytics, you’ll have come across the dreaded (not provided) in Google Analytics Organic traffic report. This indicates that users were either logged into a Google Account when they did a search or were using a later version of a browser such as Firefox. For ‘privacy’ reasons, Google chooses not [...]

Read the full article →