On Saturday 14th of March, I’ll be presenting at Measurecamp London on on all the things you do to destroy your Google Analytics instalation.

The following is a short list of items of things I’m going to be covering.

If there is anything else missing from the list, please use the form at the bottom to let me know.

  • Tags Missing From Pages
  • Too Many GA Tags
  • Set Domain Name Not Set Or Misconfigured
  • Forgetting to exclude yourself / client / employees
  • Excluding Browser Bots
  • Not QA’ing Code in the Browser
  • Mixing old and new versions
  • No cross domain tracking
  • Internal search not configured
  • Goals Incorrectly Configured
  • Session ID’s not removed
  • Not excluding payment providers such as Paypal
  • Incorrect campaign tracking

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Please let me know what I've missed

 

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Google announced in the finding more mobile-friendly search results blog post that they would be “expanding our use of mobile-friendliness as a ranking signal“.

The change will “affect mobile searches in all languages worldwide and will have a significant impact in our search results

In a nutshell, Google is making it clear that going forward sites that don’t present a mobile version will be degraded in the search results.

If you’re not sure whether you’re site is mobile ready, the latest version of developer tools in Chrome will show you what your site looks like in a wide range of devices.

Our narrated 90 second video below illustrates how to use this.

If you can’t view the video, the process is simple

  1. Load the web site you want to view in Chrome
  2. Press the Menu icon
    Chrome Meny
  3. Select More Tools > Developer Tools (or CTRL+SHIFT+I)
    Chrome Developer Tools Menu
  4. In the top left hand corner, select the phone you want to test it against
    chrome menu mobile device changer
  5. Refresh the page

 

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