by charlesmeaden on May 11, 2012
Pew Research Centre, the respected American research organisation have realised their latest findings on how people are using their mobiles to get information.
While the research is American based, the UK market is likely to reflect similar behaviour.
Interesting tidbits include
- 30% used their phones to decide whether to visit a business or restaurant
- 35% used their phones to solve an unexpected problem
- 20% used information to lookup travel information or get directions
The full report can be downloaded from
http://pewinternet.org/Reports/2012/Just-in-time.aspx
by charlesmeaden on May 8, 2012
There have been some interesting statistics flying around recently about how many people are reading their emails on the phone rather than / as well as on their desktop.
Whether it’s 5 or 35% (just two of the figures being thrown around), one thing is certain is that the % of your customers reading emails on their phone has increased, especially now smartphones are outselling desktop PCs/
Mailchimp have done a comprehensive study on exactly how people are viewing email on their phones
Interesting snippets include:
- 72% of the respondents read their email in bed
- 77% would ‘obsessively’ check email anywhere
- 87% of our participants are reading their work and personal emails together
Download Email on Mobile Devices from the MailChimp website.
Over the last 15 years, we’ve sent millions of emails on behalf of our clients. To find out how we can help your organisation communicate with your customers by email more effectively, please call us on 00 44 (0) 207 993 5482 or contact us.
